TIPPA News

The International Publication Planning
 Association Newsletter

 Volume I, Issue II

 

Inside TIPPA News

Update on Clinical Trial Registries and Registers

Alternative Media Strategies for Pharma: Understanding RSS and Tagging

About TIPPA

Upcoming Events
 

Dear Glenn Boothe,
 

Update on Clinical Trial Registries and Registers

Critical Issues in Clinical Trial Registries and Registers was hosted September 22-23, 2005 by Pharmaceutical Education Associates in Philadelphia. The program was a grand success according to the feedback received from delegates and speakers.

Francis Crawley, Secretary General and Ethics Officer of the European Forum for Good Clinical Practice (EFGCP) chaired the event. This two day event brought together the past, present and future, as delegates and speakers spoke about how the industry rushed to meet the ICMJE deadlines for July and September and the perpetual learning and improvements that will be made in this area. One presenter mentioned the learning curve since June has been immense. We truly are moving rapidly as an industry in this area.

       The room was filled with buzz as Terry Toigo from the FDA shared a Status Report On Implementation & Expectations for Today of FDAMA Section 113. Nick Ide, Chief Architect of ClinicalTrials.gov gave a brief overview of the progression of ClinicalTrials.gov.

       The day progressed with a great presentation from Ken Getz, Founder of CISCRP. Ken shared the patient’s expectations for clinical trial registries. Jesse Berlin, Senior Director of Johnson & Johnson, wowed us with statistics and a presentation encouraging us to look deeper for unresolved issues and bias. Dan McDonald, Vice President, Thomson CenterWatch provided us with great numbers based on a survey he did on the 'buy in' for adhering to the clinical trial initiatives.

These great presentations were followed by a panel of leaders sharing lessons learned from Eli Lilly & Company, Wyeth and Amgen.

       The end of day open discussion never really ended as the delegates discussed and debated various issues at the networking reception after the program and broke into groups for dinner.
 

Friday morning the room was filled with debate as we heard from

       What we learned is collaboration among states, countries and organizations is still needed on this subject matter. Communication is key to a simple and effective approach to transparency. The WHO still has work to do on their Registry Platform before it is rolled out. They are, however, welcoming comments and suggestions on the WHO Registry Platform at ICTRPinfor@who.int. In the meantime, we worry about the state of Maine, and hope one state’s ambition doesn’t send us scrambling again.

       The afternoon included a fantastic panel with Genentech, Cubist Pharmaceuticals, Eli Lilly & Company and Amgen, Inc. This panel shared exciting information on management issues and considerations for managing the CT data and registrations.

The program concluded with a presentation from Bret Koplow at Patton Boggs, LLP on managing the legal risks of transparency.

       Overall this conference was highly valuable for all involved. If you haven't already had a chance to look at the IFPMA's portal, take a few minutes and browse the site at www.IFPMA.org. It has some redundancy in its findings; however it is a step above anything else that is out there since it scourers ‘recognized’ registries for the information you are looking for.

Alternative Media Strategies for Pharma: Understanding RSS and Tagging

       RSS is taking the world by storm. RSS stands for Really Simple Syndication and is an XML computer language format used for several purposes: to display headlines on websites; for use in search engines; and to aggregate information from multiple websites. In short, RSS is a great tool to manage data. The uses are proving infinite as tech savvy database managers, web site professionals, marketers and advertisers are learning about its efficiency in distributing and sharing information and web content. Although RSS has been around for some time; the popularity of blogging drove this explosive tool to popularity. In the blogging community, many blogs are available in RSS (as RSS “feeds”) which allows data to almost instantly migrate to other websites. Capitalizing on information dissemination, RSS is popular among researchers, publicists, competitive intelligence professionals and news junkies to save time and ensure targeted communications. Through RSS Aggregators a professional or a consumer can collect data from around the web and have it fed into a designated inbox. In essence RSS provides you with a personalized news services (feeds).

       How do aggregators work? Aggregators allow users to filter and monitor new information from the web by using parameters to define relevant content. The power of any blog can increase dramatically with RSS feed capability, because the content is automatically distributed throughout the web. “Searching” for the latest information from a web site can become obsolete as more and more people subscribe to feeds in their professional and personal use. Through RSS, a random blog can reach literally millions of people. RSS feeds can also be a powerful marketing tool by enabling users to subscribe to content they really want, as opposed to spam or other unfiltered web content.

       “Tagging” is another way that promotes easy access to information. One type of tagging involves posting to the internet and adding links to that post. Good blogs capitalize on tagging as a means to be ‘found’ by searchers and RSS aggregators. Tagging lets users compile personal collections of web links using keywords, and to share those links with others. For instance, it’s possible to compile a “Wyeth” list of links, which can then be disseminated to others. In addition, tagging can be used to see links on other websites. Tags can be aggregated as well, providing an easier way to get pecific web content quickly.
 

About TIPPA: The International Publication Planning Association

The International Publication Planning Association (TIPPA) is an industry-run association. Our mission is to foster excellence in medical publications and communications within the biopharmaceutical industry by providing a foundation from which industry can stand together to organize thoughts, present recommendations and ethical guidance. In addition TIPPA provides practical strategies for developing, implementing and executing an effective publication and communication plan as a critical component of the clinical biopharmaceutical development process. Our aim is to help biopharmaceutical communication executives and their agencies produce ethical and targeted publications and clinical data throughout the product lifecycle.

To contact TIPPA, email Tracy@publicationplanningassociation.org, or Lori@publicationplanningassociation.org or visit us at www.publicationplanningassociation.org.
 

Upcoming Events

DTC Education & Communication
January 12-13, 2006 Park Hyatt, Philadelphia

Medical Science Liaison Team Training and Skill Sharpening
January 26-27, 2006 Washington DC July 13-14, 2006, Chicago, IL

Win & Retain Customers with a Direct Channel: The 2006 RSS Summit
February 27-March 1, 2006 The Hyatt Regency Cambridge

Maximizing the Effectiveness of Your Clinical Trial Monitors/CRAs
March 20-21, 2006 Sheraton Philadelphia

Pharmaceutical Price Compliance & Reporting
May 8-9, 2006 Philadelphia Park Hyatt

The 4th Annual Publication Planning Conference
May 25-26, 2006 Sheraton Philadelphia

For more information on these events, call 1-800-686-2276 or go to http://www.pharmedassociates.com.
 

Call for Papers!

If you have an article you’d like to see published on the TIPPA website, please submit it for review to Lori@publicationplanningassociation.org.

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